Get Your Name Out There!
This event is for you if… You want more leads, talents, funding, or partnerships. Or just curious about PR and looking forward to connect with likeminded KULA’s.
We’re being hosted by new KULA Member Matias Rodsevich at his office: Herengracht 252
AGENDA
7.30PM Welcome & Connect
7PM Let’s talk PR by Matias Rodsevich
8PM Drinks
ABOUT THE TOPIC
Getting featured in the press poses many challenges for tech startups and scaleups: they are still unknown to many journalists, they struggle to find newsworthy events, and have little brand recognition. This becomes even more difficult when you have to deal with the press, considering that journalists receive hundreds of press releases each day.
Despite the challenges, to get leads, getting featured in the press is of crucial importance at this stage. It can help get your name out there and be recognized by a wider public. You may also attract new investors and partners without having to chase them, and your media exposure can help you attract more talent and leads
Many startups and scaleups desire to get featured in the press, but they simply do not know how. Who to reach out to and how to send a press release? Where to find contacts and which tone of voice to use? How to draft a compelling press pitch? The way you reach out to press greatly differs per industry, and the tech field requires a unique approach.
In this session, we will share top tools, tips and tricks on how to get your company featured in the press through low-budget techniques from a PR expert with years of experience in the global startup and tech scene.
ABOUT Matias Rodsevich
Being the founder of a PR agency that specializes in PR for tech startups and scaleups, Matias Rodsevich has many relevant tips to share with the community. He has +7 years of vast PR & Marketing experience in B2B, B2C, technology and product communications across corporate, startup and agency environments. He got startups and scaleups featured multiple times in publications such as TechCrunch, Forbes, Wired, etc. Having previously worked for international Tech clients such as IBM and Google Argentina, he is currently the CEO & Founder of PRLab, an integrated marketing agency based in Amsterdam.
