Brand Communications in a Crisis | A framework for Covid19

Amy Brown (Founder of Phoenix Brand Strategy) has shared a few principles, a simple framework, and a load of examples, inspiration and resources from the incredible strategy and research world to help brands navigate communications during this crazy time. 

Don't go dark. 

Think actions, not statements. 

Remove "when things go back to normal..." from your vocabulary...

Brands will come out of this as stronger vectors for change than ever, let’s not waste this opportunity to be genuinely useful in people's lives.

Title: Founder, PHOENIX Brand Strategy (2019) Former: Head of Strategy, Partner @ Iris Amsterdam; VP Strategy @ Ogilvy Washington

Short Bio:

Amy is a global brand strategist with an entrepreneurial spirit, a passion for the art of reinvention and storytelling, and over a decade of experience building and leading award-winning teams at Ogilvy and Iris Worldwide on both sides of the Atlantic.  She launched Amsterdam-based PHOENIX, her own brand strategy consultancy dedicated to the art of managing brand meaning, in 2019 - and now has a roster of clients in the tech, health & wellness and “doing good by doing well” space, with a sweet spot of US brands looking to grow internationally.

She is endlessly fascinated by why people do what they do, a champion of purpose and provocation, and enjoys changing people’s definitions of “advertising”. You can usually find.